ARTHEAD | GROUP EXHIBITION
March 31-April 27, 2007
Artheads: Beth Bojarski, John Casey, Paul Chatem, Gregory Euclide, Matt Furie, Micah Lebrun, Minchi/Shimizu, Scott Radke,
Reuben Rude, Jessica Serran, Martha Sue Harris, Micke Tong, and Derek Weisberg
Reception for the Artists + Swarm's 1 year anniversary party!:
Thursday, April 12, 2007 6-9PM
w/ DJ Ear Flaps (Slept On Records)
(from left to right) John Casey, Gregory Euclide, Micah Lebrun (details of works)
ARTHEAD is an online blogspot dedicated to providing viewers with written meaning behind the artwork.
The blog was created by Nicole Wintermyer, who fell in love with a painting she initially disliked after learning what it meant.
A better understanding of the artists intentions may make the viewer feel a stronger connection to the artist or the piece.
Having always interpreted art in her own way, Nicole appreciated this insight and initiated artheadsf.blogspot.com for anyone
who might also be interested in learning more about the art theyre viewing. ARTHEAD was started in August 2006, and has featured
over 40 artists from the Bay Area and around the world including Japan, Australia & Germany. Each piece in Swarm Gallerys ARTHEAD
exhibition will be accompanied by a short description written by the artist.
http://www.artheadsf.blogspot.com
Please inquire with gallery for detailed information on works
In PROJECT SPACE - Tao Urban: Reading Room
Tao Urban is a resident of Los Angeles and attended
the Rhode Island School of Design. Urban is drawn to the idea of fabricated environments. It can be said that we are constantly redefining
and thereby reconstructing the environments in which we are immersed. His work represents the area where the psychological environment and
the physical environments come together to create a cultural product. Design, entertainment and art are all products of this convergence.
In Swarm Gallery's Project Space, the artist installed a central seating unit amidst modular shelving systems. The shelves hold
literature relevant and conceptually related to the installation. Viewers are encouraged to interact in this installation by sitting and
reading the artists selected ideologies behind the atmosphere that surrounds them.
Urban's recent works have been exhibited at Acuna-Hansen Gallery in LA.
Reading Room
Thoughts on the Reading Room
by Tao Urban
In traditional terms, meaningful experience is created with a work of art by establishing a relationship between viewer and art-object.
What interests me is when this relationship becomes a personal, intimate and domestic relationship.
Boris Arvatov discusses this relationship in his 1925 essay "Everyday Life and the Culture of the Thing" (Byt I kul'tura veshchi),
describing the modern object as an active (versus passive) "co-worker" to the human condition, redefining everyday life, consumption,
and modernity. Thus contrasting the new Constructivist idea of the "socialist object" to the old idea of the capitalist commodity.
The intention of creating a "reading room" is to create an environment that encourages interaction in a casual and relaxed manner
by creating a quiet space to read, think and construct/deconstruct, thus allowing room for the "co-worker" relationship to become more personal.
I want to simplify this relationship by removing myself from the position of direct authorship by presenting a system for building
objects, leaving the functional specificity of the final construction up to the viewer.
The objects themselves are deemphasized because the acts of construction and interaction are the focal points of the artwork.
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